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Start with a goal
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  • Non-software outputs
  • Research or work task

Market and competitor research

Plan a small, honest comparison of the alternatives in your market, with every source recorded and guesses marked.

Start with this template

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Opens the planner with this template filled in. Nothing is saved unless you choose to.Carries the template guidance into the prompt helper in this tab. An existing prompt asks before replacement. Use Copy outline to include your answers.

Guidance only — opening a template runs nothing, saves nothing and grants no permission.

Suits

  • People testing a business or product idea
  • Small teams deciding how to position an offer

Result

Produce a research plan and a comparison table that an AI assistant can help fill in, where every claim has a source and a date.

Example outcome — a research question, a list of alternatives, a comparison table with sources and dates, a short list of gaps, and open questions. This is an example plan, not finished research.

Steps

  1. Write the one question this research must answer, and the decision it informs.
  2. List the alternatives, including doing nothing and do-it-yourself options.
  3. Choose a few comparison criteria, and fill the table only from sources you can cite.
  4. Mark every assumption or guess clearly, apart from sourced facts.
  5. Ask the assistant to summarise the table and suggest gaps, then check each suggestion against the sources.

Checks

  • Every claim in the table has a source and a date.
  • Guesses are labelled as guesses.
  • The summary answers the research question directly.
  • No private or confidential information about a competitor was used.

Limits

  • An AI assistant can mix up or invent facts; every figure must be checked at its source.
  • Public information may be out of date, and it cannot show what competitors plan next.
  • This is planning guidance: it does not build, publish, send, or run anything.
Before you start
  • Time to read public sources such as websites, price lists and reviews
  • A place to record each source and the date you checked it
Permissions
  • None. This template does not request filesystem, network, shell, secret, or account access.
Your answers

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Technical details

Version and content hash identify the reviewed wording of this template.

Template version:
v1
Content hash:
sha256:7023735d04a34ddca3cc261a0b3043e14641867a5510030f263096c4494c862d
Provider compatibility
Not verified for any target. Codex: Unverified · Claude: Unverified · LM Studio: Unverified
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